Trade Show Research:
The Center for Exhibition Industry Research provides many industry reports and studies on how trade show marketing helps companies achieve their goals as well as helpful strategies ensuring successful results at trade shows. There are free studies as well as research results you can purchase available from CEIR.
Trade Show Directory Web Sites:
If you are looking for information about what events are available in your specific industry, you can search the following websites to help you identify them. This is a great way to learn about events that can help you gain exposure to a large group of targeted prospects that are interested in your products and services.
Trade Show Industry Blog:
The Center for Exhibition Industry Research runs a Blog that provides many helpful tools and advice on how to take advantage of trade show marketing opportunities.